Showing posts with label Campaigns. Show all posts
Showing posts with label Campaigns. Show all posts

Saturday, October 9, 2010

5 Game-Changing Social Media Marketing Campaigns [Mashable Awards]

5 Game-Changing Social Media Marketing Campaigns [Mashable Awards]

Summary: The use of social media in 2010 has demonstrated it's significance in product launches and media campaigns. The company Mashable chronicles and measures the significant social media campaigns on a daily basis. They will issue their Mashable Awards soon and are reviewing the  nomination categories for “Most Creative Social Media Campaign".  Be sure to nominate your favorites.

The leading contenders for the
“Most Creative Social Media Campaign" are

1.
Live Off Groupon Challenge
2. DEWmocracy 2
3. The Old Spice Guy 180 hilarious YouTube videos
4. 2011 Ford Explorer Facebook Reveal
5. Get Yourself Tested FourSquare Badge

Monday, June 14, 2010

Internet Product Launch Business Is Lucrative

Launch Secrets of the Marketing Masters

I just witnessed the most fascinating round of pre-launch campaigns and launch event marketing during the first half of 2010. As a business adviser and performance coach, I treasure the opportunity to learn how to launch a revenue generating sales event from credible subject matter experts.

If you missed it, don't fret. I'll provide a brief overview of the memorable internet marketing campaigns presented by experts in business advising, coaching, niche marketing, branding, launch sequencing, and mind-set training. These subject matter experts demonstrated that with a compelling, coherent launch plan, they can rapidly build a large subscriber list, virally engage an online community, communicate to establish a celebrity brand status, and nurture subscribers into buying their products and services – again and again and again.

My blog postings this week will include a list of the five essential elements of a pre-launch and the steps of launch event sequencing. I include links to examples of the marketing campaigns that I found as the most instructive in content and inspiring in experience.